LET’S SCALE YOUR CUSTOMER ACQUISITION WITHOUT THE GUESSWORK

We work with performance marketers, agencies, and in-house teams to deliver qualified leads, signups, installs and purchases - fully trackable, fully optimized.

WHAT YOU GET:

→ Access to thousands of vetted media partners

→ Full-funnel tracking and optimization

→ Transparent reporting with live dashboards

→ Fraud & compliance protection baked in

→ Flexible attribution (API, Pixel and CRM sync)

→ Optional right-to-return policy on leads

Become an Advertiser ⇲

INDUSTRIES WE SPECIALISE IN:

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HOME IMPROVEMENT

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HEALTH & WELLNESS

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CREDIT CARD SUBMIT

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FINANCE

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SUBSCRIPTIONS

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INSURANCE

Become an Advertiser ⇲

CASE STUDY

Auto Coverage
Auto Insurance US Market
Social Media Strategy, Affiliate Network Distribution

CLIENT:
INDUSTRY:
SERVICES:

THE CHALLENGE:

Auto Coverage approached Adthority with a pressing issue. While their digital campaigns were generating leads, too many were low-intent and not converting into paying customers. Rising acquisition costs were putting pressure on margins, and they needed a strategy that would deliver real policy conversions at a sustainable cost per acquisition (CPA).

THE APPROACH:

  • Produced engaging, short-form ads that showed everyday drivers how easy it was to compare and save on coverage in under two minutes.

  • Applied state-targeting layered with behavioural data to reach consumers actively researching insurance, nearing renewals, or flagged as switchers.

  • Leveraged our vetted publisher network to distribute content across Facebook, Instagram, Tiktok, and YouTube  creating multiple high-value touchpoints.

  • Tested call-to-actions, landing page flows, and retargeting sequences to ensure a seamless path from video view to completed policy.

THE RESULTS (90-DAY CAMPAIGN)

  • HIGH-INTENT LEADS:

    36,000+ consumers advanced to the quote stage, demonstrating strong intent

  • POLICY CONVERSIONS:

    7,000+ policies written directly from campaign traffic

  • CPA REDUCTION:

    27% lower cost per acquisition compared to previous campaigns

  • ENGAGEMENT:

    Video completion rate of 74% across social platforms

  • REVENUE GROWTH:

    5.1x return on ad spend (ROAS) by focusing on quality conversions, not just lead volume

THE IMPACT

By shifting focus from volume to quality and intent, Adthority helped Auto Coverage achieve scalable growth in a highly competitive market. The blend of compelling video storytelling and targeted affiliate distribution turned casual browsers into policyholders, proving that the right mix of creativity and data-driven execution can redefine acquisition outcomes.

Contact Us ⇲

READY TO SCALE?
HERE’S HOW IT WORKS.

Simple steps. No stress. Just leads that convert.

Book a quick call with us to share your goals.

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Get a tailored plan built for performance.

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Launch, scale and track. Results in real-time.

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We're Ready To Scale ⇲

Let’s Make Performance Simple Again

TALK TO A PARTNER WHO GETS IT

Whether you're scaling lead gen, exploring affiliate campaigns, or just want clarity on what works, we're here to help.

Talk To Us ⇲