Privacy Policy

Last updated: 15 September 2025 

1. Who We Are This Privacy Policy describes how Adthority Ltd (“we”, “us”, “our”) collects, uses, and protects personal data when you visit our websites or use our services. 

Company details: Adthority Ltd 14 & 15 Southernhay West Exeter, England, EX1 1PL Email: hello@adthority.co.uk 

Our websites are hosted on Squarespace. 

2. Data We Collect We may collect and process the following types of information: - Form submissions/lead data (e.g., name, contact details, service interests); - Website usage data (cookies, analytics, traffic patterns, fraud detection); - Technical data (IP address, device/browser type, referral sources); - Account information (for affiliates, advertisers, or partners); - Support/communications (emails, contact form queries). 

We do not operate public comment sections or media upload areas on our Squarespace websites. 

3. Cookies & Tracking Our Squarespace-hosted websites use cookies for functionality, analytics, security, and fraud prevention. You can manage cookie preferences via your browser or our cookie banner. See our Cookie Policy for details. 

4. How We Use Personal Data We use personal data to: - Provide and manage lead generation, affiliate, and advertising services; - Deliver leads to relevant advertisers/partners; - Respond to enquiries and provide customer support; - Improve website performance, security, and user experience; - Comply with legal and regulatory requirements. 

5. Legal Bases for Processing (UK GDPR) We process personal data under: - Consent (form submissions, opt-ins); - Contract (affiliate/advertiser relationships); - Legitimate interests (fraud prevention, analytics, service improvements); - Legal obligations (regulatory compliance). 

6. Sharing of Data We may share data with: - Advertisers, partners, and affiliates; - Service providers (Squarespace hosting, analytics, payment processors, cloud services); - Professional advisers; - Regulators or authorities where required by law. 

We do not sell personal data. 

7. International Data Transfers We operate internationally and may transfer personal data outside the UK/EEA. - Safeguards: Where required, we use appropriate safeguards such as Standard Contractual Clauses (SCCs), UK International Data Transfer Addendums, and adequacy decisions. - United States: For clients and partners in the USA, we comply with applicable state privacy laws including the California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA). Individuals in California have additional rights, such as requesting access, deletion, and opting out of “sale” or “sharing” of personal information (as defined by CCPA/CPRA). - Canada: For clients and partners in Canada, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). Canadian individuals have rights to access, correct, and withdraw consent for processing of their personal data. 

8. Data Retention We keep data only as long as necessary to fulfil its purpose and meet legal, contractual, or regulatory obligations. - Leads: retained per advertiser/contract requirements; - Accounts: retained while active; - Communications: retained as needed for business and compliance purposes. 

9. Your Rights Depending on where you are located, you may have the right to: - Access, correct, or delete your data; - Restrict or object to processing; - Request data portability; - Withdraw consent at any time; - In California: opt out of data “sale” or “sharing”; - In Canada: withdraw consent and request access or corrections. 

Requests should be sent to hello@adthority.co.uk. 

10. Data Security We take appropriate technical and organisational measures to protect personal data. No system is fully secure, but we work to prevent unauthorised access, use, or disclosure.

11. Third-Party Content & Links Our websites may contain links or embedded content from third parties (e.g., partner offers, videos). Use of such content is subject to those third parties’ privacy policies. 

12. Changes to this Policy We may update this Privacy Policy from time to time. Updates will be posted here with a revised “Last updated” date. 

13. Contact Us Adthority Ltd 14 & 15 Southernhay West Exeter, England, EX1 1PL Email: hello@adthority.co.uk